How HelpandKind Works

How HelpandKind Works

Connect with a worldwide community dedicated to supporting dreams, good causes, charities, medical expenses and others whether it‘s yours or someone else‘s. It‘s just a click away.

When you decide to start fundraising – whether for yourself, a good cause, a charity, or any project that you’ve always been dreaming of off the ground. Well, good newsHelpandKind is the best place to do that.

HelpandKind is a custom-build platform for crowdfunding and it’s free to start your fundraiser. All you need to do is think of an eye-catching title, tell us your fundraiser story, and set the page live to see the donations start coming.

But how does HelpandKind work? Fear not, as this page is here to explain all you need to know. Start your HelpandKind today to get going on your crowdfunding journey.

Start your fundraising campaign

The first step in starting your fundraising journey is just that
– starting your fundraiser. Once you’ve created your HelpandKind account you’ll need to:

Start Your Fundraising Campaign

Set your fundraiser goal

How much are you looking to raise? Remember, this can be easily adjusted if you meet your initial target

Share Your Story

Why are you fundraising? Tell your audience about why it’s important to raise this money. Maybe it’s for a charity close to your heart, or a friend in need

Add a relevant picture or video

This helps to tell your story even further

Go Live

Then set your fundraiser live and it’s as simple as that – you’re good to go

Share with friends

An important part of any successful fundraising journey is sharing your page with anyone you can – friends, colleagues, neighbours! Thankfully in this day and age, the existence of the internet and social media makes this far easier – but don’t forget the value of good old-fashioned posters (with a bit of QR code magic!).

Share with Friends

Send emails

When you’ve got your fundraiser link, email it out to whoever you can! Do a round-robin for your family and friends with an introduction as to why you’re fundraising.

Send text messages

Make use of those group chats and send the link to as many as you can.

Share on social media

Harness the power of social media with regular tweets, Instagram stories and Facebook posts.

Manage donations

Share with Friends

  • Once you’ve started to see donations roll in, it’s important to acknowledge donors and say thank you. HelpandKind has inbuilt tools to make this easy, but sending emails or texts with personalised thanks is always appreciated.

  • When you meet certain fundraising goals, it’s also a good idea to post updates saying a general thanks. Remember to update on anything to do with your fundraising journey, too – training, offline fundraising events, and anything you think is relevant to keep generous supporters in the loop.

Your Simple, Secure, and Effective
Crowdfunding Solution

Though we are just starting, we intend to operate at the highest level of trust and honesty. In this way so that when you choose HelpandKind, you’ll benefit from 

Trust

We will implement a donor protection guarantee that will guard you against any fraud by implementing stringent KYC and AML measures.

Speed

We intend to help families and communities get back on their feet quickly.

Tools.

We developed a platform that is easier for anyone to set up a fund-raising campaign, share this info to friends and families and get the funds quickly.

Reach.

Share your story far and wide over email, text, and social media.

Service

Our best-in-class client representatives are available 24/7 to offer guidance and support you every step of the way, whether that’s with easy fundraising ideas or quick advice on getting set up.

HelpandKind Giving Guarantee

We guarantee you a full refund in the rare case something isn’t right

Do you want to be successful in your fund-raising campaign? Follow these crowdfunding tips.

1. Your fund-raising title should be clear and concise. Describe what you are fund raising for.

To begin with, you must know that a clear title of your fund-raising campaign is very important piece of your campaign. It is what attracts people or pushes them away.

  • The title of your fundraiser should make clear what you are fundraising for, including names when applicable.
  • Try starting your fundraiser title with an action word such as ‘help,’  ’support,’ or ‘donate.’

Example: “Support Jane Doe to go for cancer treatment in India.”

2. Be as detailed as possible in your fundraiser story

When writing your fundraiser story, be specific about what you are fundraising for whenever possible, and tell a compelling story in honest and heartfelt words you’d use to explain your cause to a friend.

  • Aim for a fundraiser story that highlights details potential donors would need to understand why you are fundraising, we have seen that at least 550 characters is a good length.
  • Answer basic questions, such as:
    • Who is the fundraiser for?
    • Why is this fundraiser important to you?
    • How do you know the person you are raising money for (if it is not yourself)?
  • Break down the costs that make up your fundraising goal.
    • For example, “How the funds raised will be used: $2,000 will be used for air tickets for the patient and a support person to India and $8,000 will be used for medical bills, accommodation and upkeep for two people while in India.

3. Choose high-quality photos for your fundraiser

One of the best fundraising tips is adding high-quality, personal photos to your fundraising page to help potential donors connect with your story.

  • Choose a clear, high-resolution feature photo for your fundraiser image. Avoid using stock imagery if possible.

If you have more images or a YouTube video that will help tell your fundraiser story and show donors what you are fundraising for, you can add them in the fundraiser description or a fundraiser update.

4. Use suggested goals

Setting a fundraiser goal can feel tricky, but we’re here to help. We suggest a goal amount based on fundraisers with similar locations, categories, etc. that found success on HelpandKind in the last year. Using our suggested goal is a great way to put your fundraiser on par with other causes on our platform. You can always choose a goal amount different from our suggestion, and edit your goal at any time.

5. Try HelpandKind’s smart social media tools

Creating a fundraiser is the start of the journey. Sharing is just as important, and you shouldn’t need to be a social media expert to spread the word. Our smart social media tools make sharing your fundraiser easier and better than ever. When you click ‘share’, we’ll use your fundraiser to automatically generate a custom social media caption, images, and videos that are ready to post across Facebook, Instagram, TikTok, X, and more. These are optional, but can help you easily share quality content on social media. You can also edit any text suggestions.

6. Spread the news about your fundraiser in different ways

  • Sharing your fundraiser in many different ways helps increase its visibility. You can use the social media ‘share’ buttons on your HelpandKind to share your fundraiser link on Facebook, Instagram, TikTok, WhatsApp, Nextdoor, and by email.
    • We’ve seen that each time someone shares their fundraiser in a new way, it can lead to a 2.5x increase in the fundraiser’s visibility.

Share your fundraiser ‘offline’ as well by telling people in-person or posting flyers.

7. Be specific when sharing your fundraiser

  • Avoid simply sharing the fundraiser link. Include a sentence or two about why you are fundraising to help donors understand your goals.
    • Example: “I am raising money to help my uncle, John Doe, get a new wheelchair. His old wheelchair is broken and he cannot get around without one. Please consider donating R10 to help me get him a new wheelchair.”
  • Consider asking people to donate specific amounts. Whether it’s R5, R25, or R50, we have seen that a suggested donation can help donors decide.
    • For example: “Will you consider donating R20 to my fundraiser to help rebuild our family’s kitchen after the recent storms affected our home?”

8. Post regular updates to your fundraiser

  • One of the top fundraising tips is to post an update to your fundraiser within seven days of starting it. Then continue doing so every week or at major milestones to keep donors engaged and encourage them to keep sharing.

    • Post updates when you’re halfway to your goal and when you’re one week away from needing the money.
      • Our data shows that frequent text, photo, and video updates can help you raise 3x more.
    • Share your updates on the social media platform(s) you use, such as Facebook, Instagram, TikTok, WhatsApp, etc.

9. Thank your donors

  • Thanking your donors for their support is an important way to show your gratitude and also to enlist further help. Here are a few ways you can show your appreciation:

    • Use the ‘thank your donors’ feature on your fundraiser dashboard to individually thank donors for their support.
    • Some people like being thanked publicly, and your thank you message might inspire others to give too. You can thank your donors via social media as a way to publicly show thanks.
    • Write a thoughtful letter or email.

Connect With Our Community

Reach out to us for inquiries, collaborations, or to learn more about our programs and events. We’d love to hear from you!